When you hear the term “visual aid,” does it make you think of a film projector, poster, or dry erase board? Well, we’re talking websites here, not your high school history class or low-budget work conference. The more modern term for visual aids is multimedia, but they mean the same thing: Your website needs stuff for people to look at, and Google knows and likes it when you use images and videos.
When a website isn’t producing the desired results, many busy professionals are quick to blame the look and feel of the site. It’s not attractive enough. It’s too plain. There’s no pizzazz. Looks matter, of course, but, as we all know, looks aren’t everything. You can add all the frosting you want, but when it … Read more