There was a day when web developers thought that stuffing websites full of keywords was enough to get Google’s attention. At one time, it was. This behavior still gets you noticed, but not in a good way. You can no longer attempt to outsmart the system. Sophisticated search engines spiders know when you’re trying to get attention the lazy way.
Keywords have to be genuine, relevant, and interspersed logically throughout your content but not included too often… Yikes.
How do you manage to get all that done in one site?
Easy – you hire a copywriting expert.