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Index

March 18th 2015
2+ years ago

Be the Master of Your Domain Name

By Elizabeth

You may be so focused on the idea of getting your business online that you don’t put much thought into one of the most crucial elements of your website – its domain name. All of your branding and marketing will involve your domain name. If you’re a new business that has yet to launch, this […]


February 1st 2015
2+ years ago

Pistonbroke’s Website Marketing...

Pistonbroke’s Website Marketing Plan Featured on The Huffington Post

By Elizabeth

Web presence matters. Read about it all in our latest blog post featured on the small business section of The Huffington Post: Website Marketing Plan – Putting the Pieces Together.


January 5th 2015
2+ years ago

Does Your Website Have...

Does Your Website Have Keyword-Focused Copywriting?

By Elizabeth

There was a day when web developers thought that stuffing websites full of keywords was enough to get Google’s attention. At one time, it was. This behavior still gets you noticed, but not in a good way. You can no longer attempt to outsmart the system. Sophisticated search engines spiders know when you’re trying to […]


December 11th 2014
2+ years ago

Become Hot Again: Rebrand Your Online...

Become Hot Again: Rebrand Your Online Brand with Smart Content

By Elizabeth

A physical brand is a mark made by burning with a hot iron. There is no erasing that message. But a company brand, no matter how set in stone it may seem, is always capable of evolving.


November 18th 2014
3+ years ago

The Secret to Getting Results from...

The Secret to Getting Results from Your Online Leads

By Elizabeth

Any way you approach it, online leads cost money, whether you’re paying for organic search engine optimization (SEO), pay per click (PPC) ads, or developing and maintaining a website. Because leads aren’t free, it’s all the more important to nourish those that come your way and for that, ladies and gents, you must have a […]


October 16th 2014
3+ years ago

Want a Better Website? One Word:...

Want a Better Website? One Word: WordPress

By Elizabeth

WordPress. Isn’t that the generic blog so-and-so was using back in 2003? Probably. But that’s your MP3 player’s WordPress. It’s time to meet the WordPress of the Veruca Salt “I Want It Now” Generation. WordPress is a content management system (CMS) that has capabilities far beyond blogging. It may have started as a blogging platform […]


October 2nd 2014
3+ years ago

That’s Fresh: Why Blog Writing is...

That’s Fresh: Why Blog Writing is the Nectar of Google

By Elizabeth

There are certain details on your business website that are static – the about page, the services page, the contact information. Because these elements of a website rarely change, there isn’t much that Google can do with them. Once they’ve been spidered and indexed and ranked for keywords, that’s it. So how do you keep […]


September 27th 2014
3+ years ago

Learn to Love Multimedia, for the...

Learn to Love Multimedia, for the Sake of Your Website

By Elizabeth

When you hear the term “visual aid,” does it make you think of a film projector, poster, or dry erase board? Well, we’re talking websites here, not your high school history class or low-budget work conference. The more modern term for visual aids is multimedia, but they mean the same thing: Your website needs stuff […]


September 15th 2014
3+ years ago

The #1 Way to Produce a Better...

The #1 Way to Produce a Better Website for Your Business

By Elizabeth

When a website isn’t producing the desired results, many busy professionals are quick to blame the look and feel of the site. It’s not attractive enough. It’s too plain. There’s no pizzazz. Looks matter, of course, but, as we all know, looks aren’t everything. You can add all the frosting you want, but when it […]


August 16th 2014
3+ years ago

Hashtag: The Social Media Trend That...

Hashtag: The Social Media Trend That Oozes SEO Benefits

By Elizabeth

You may not care all that much about Tweets, Pins, or Likes but, if you have a business and you have a website, it’s crucial that you also have a #socialmediapresence. There are a great many benefits to being in the Twitter, Facebook, LinkedIn, and Pinterest pool. And as annoying and complicated as these interfaces […]


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