Develop a respected web presence
Become a trusted resource
- Widen your online audience
- Interact with customers
- Up visitor conversions
Increase click-throughs and repeat traffic
In today’s online world of apps and blogs and uploads and downloads, the most efficient, effective way to get your message to customers is by blogging. Yes, blogging.
Maybe you’ve thought about getting a blog started but have dragged your feet because you don’t want the additional responsibility or you’re just not sure where to begin. It’s time to let someone else do the work for you. Pistonbroke can give you exactly what you need: all the benefits of a blog with none of the hassle.
You may think that having a website is enough, that the right people will find you through searches, word of mouth, and other marketing efforts. Sure, customers will reach you that way, but wouldn’t you rather take advantage of a way that guarantees you’ll have more eyeballs on your webpage? By positioning a blog directly on your site, you can.
A blog means new content on a regular basis
– which means search engines will become your new best friend.
Pistonbroke installs blog software on your website that can be integrated to match your site’s look and feel. You won’t be limited to the generic appearance of blog interfaces made with run-of-the-mill blog software that populate the web – your blog can be exactly as you envision it.
Here are just a handful of blogging benefits that will increase your profits, sales, and conversions:
Search engines will be your new best friend.
Posting regular blog content keeps you buddy-buddy with the search engine spiders. Maintaining a blog and posting often gets you ranked highly by sites like Google for specific keywords. Simply enough, search engines value blogs, and they credit sites for having and maintaining a blog – your natural page rankings will skyrocket. And when you get pushed to the top of the search returns, new customers find you.
People will like you, trust you, and come to depend on you.
Lots of content is good. Lots of new content on a regular basis is even better. Lots of new, informative, compelling content makes people come to depend on you as a trusted, go-to, reliable online resource. And if you don’t spam them with ads and offers (meaning, don’t even think about using your blog as a thinly veiled sales tool) they’ll be loyal, support you, and keep coming back to your blog to see what you have to say next, to do research, and to support your enterprise.
Interact with your customers.
Blogs offer your customers an opportunity to tell you exactly what it is they want and don’t want, like and don’t like. And you get the chance to explain what doesn’t make sense, douse any negative feedback, respond to concerns, or say thanks for their praise. You have a 24/7 focus group at the ready when you have a blog. Surveys, polls, and feedback forms allow you to do your market research for free through your blog readers! Pretty soon, you foster a community that sees you as human rather than a big, bad corporation.
Broaden your audience.
When you have a blog and offer up credible, valuable, worthy content, other blogs and websites will want what you have. They’ll quote you and link to you, upping your traffic stats yet again and flaunting your wares to a whole new audience that you might not otherwise have reached. Those back-and-forth relationships are invaluable in the online world.
Blogs are a social media jumping-off point.
You might be avoiding all matter of social media because you haven’t been sure how to populate the likes of Facebook and Twitter. When you have a blog, you can create RSS feeds that pour your blog content into your other social media. Voila – you reach even more people by barely lifting a finger.
Fresh content begets more eyeballs.
Chances are, the majority of the text on your website stays pretty static. If there’s nothing new to read, people are only going to come back to you when they need something… if they even remember you. A blog allows you to be all things to all people. You can market broadly and narrowly. You can highlight one product or a multitude of products. Blog regularly and you’ll reach and develop an audience that will keep coming back for more.
Want the benefits of a blog without having to write it or manage it?
We can take care of both elements!
Here’s the best news: You don’t have to write your blog posts and you don’t have to manage your blog! As part of Pistonbroke’s comprehensive blog integration package, we offer you experienced copywriters who will regularly author articles and populate your blog with juicy content, how-tos, interviews, articles, news blips, and helpful links. Bonus: We can provide you with a blog editor and manager as well who will take care of all the little details that go along with the day-to-day maintenance of a blog. You get the clicks, the customers, the conversions. Easy as pie.
Still not exactly sure what you need?
You need a blog, and if we haven’t convinced you yet then please go back to the beginning and re-read.