Website SEO and Search Marketing
SEO & Website Marketing
How often do you click past the first page of search results when you’re looking for something online? If you’re like most people, the answer is probably, “Rarely.”
If your business isn’t showing up immediately for your desired keyword terms, do you think people are finding you on page two, three, four, or beyond?
No matter your field, the first page of Google
is where you always want to be.
So how do you get there?
Search engine marketing has exploded over the past few years. It is an absolutely essential piece of any marketing plan. Small business owners have come to realize that merely having a web presence is not an automatic guarantee that their website will appear in search engine results – in fact, far from it.
Serious marketing efforts are necessary to make sure a search engine recognizes and shares the pages of your site. Without search engine marketing, you might as well not have a website at all. With technology comes great things, but it also means there are plenty more marketing and promotional responsibilities for every single enterprise so that you can increase visibility and stay on everyone’s radar.
Make your website an online superstar with Google+ Local (formerly Google Places).
Google+ Local is a no-brainer and a must-have when it comes to internet marketing. And, even better, this extremely powerful way of getting your business found by searchers is free.
Get on the Google Map
Another crucial element of search engine marketing is Google Maps, which is a completely separate search engine from the regular Google search.
This element of searching offers street maps, route planners, information about public transportation, and – most importantly – an urban business locator. All businesses “exist” on Google Maps, but this site isn’t going to do all the marketing for you. Business owners need to claim their account and optimize the account to vie for a top position in the search results.
Optimize Your Online Presence
No worries. That’s what we’re here for.
It’s our job to get your Google+ account claimed, created, and optimized. Place your trust in our expert marketing team and we’ll make sure your Google listing shines with memorable photos, intriguing videos, custom categories, and even more valuable content. And, last but not least, we will continue to monitor and optimize your account as the search algorithm changes.
We make it our business to know and understand Google+ and SEO better than anyone, and we can help you navigate these troublesome waters so you have time to dedicate to the work you do best. Learn about our effective and comprehensive SEO packages below. Get out of the shadow of your competitors and into the light.
SEO Explained in Simple Terms
Search Engine Optimization
SEO is a broad terms which refers to efforts made to obtain high level (first page) placement in Search Engine Result Pages
The process of discovering search demand or search volume. In other words, finding out the actual terms and phrases that internet users are searching for.
Steps taken to optimize a web page or web site. This encompasses a number of things but largely refers to updating content and meta values. This optimization follows the results from the keyword research.
Meta Tags and Navigation
These are key components of a web page / website that weigh heavily with search engines and their ranking process.
These are links between pages on your website.
Onsite Content Authoring
Onsite content simply means content that is found on your site – whether that’s the “about us” page or “services.” But onsite content also includes a blog that is integrated into your site, and search engines are incredibly friendly to websites that have regularly updated content via a blog or news section. But remember that your blog is only as good as the content that populates it – the first part of the goal is to get visitors to find your site through content that includes strategic placement of keywords, but the second part of the goal is to keep them there once they arrive. Your content must inform, entertain, and engage with a light-handed soft sell. Our professional writers create that kind of customized content that proves to search engines that your site’s well-written articles are worth anyone’s time.
Offsite/Off-Page Optimization/Link Building
References to your website (citations) can be optimized just as the content of your site is optimized. Inbound links (IBLs) are a critical part of achieving high rankings. IBLs are links from other websites to your website.
Write Content for Syndication
Syndication refers to the process by taking content and publishing it for the Internet to use. Syndicating content will automatically push content to other sites, while building inbound links.
Post Content to 3rd-Party Sites
Content written for your site, about your site, and about your goods and services can be published to 3rd party websites. This too, will help build good quality inbound links.
Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. These bookmarks can be shared amongst users on the internet. Bookmarks create back links for your site and lend your site credibility with the search engines.
It’s time to start mingling with your audience and engage them in your business, your successes, your trials, and everything in between. Social media is a vast territory that includes popular sites like Facebook, Twitter, YouTube, LinkedIn, and Pinterest. Not in the mood to manage these social sites on your own? We have people to do that for you. But the bottom line is that if you want to compete, you have to start creating some hash tags and beyond.
Press releases get the word out about your business, but the goal is to get accepted by reputable press release distribution networks because then your search engine results will be even more enhanced. The press releases our writers create for you will be newsworthy and interesting, but they will also be laced with keywords that get you even more search engine love.
How we’ll get you there – Putting it all Together
Search Engine Optimization
|Meta Tags (On Page Optimization)||Yes||Yes||Yes||Yes||Yes|
|Google+ Local set up||Yes||Yes||Yes||Yes||Yes|
|Google+ Local optimization||Yes||Yes||Yes||Yes||Yes|
|Alt Tags (all images)||Yes||Yes||Yes||Yes|
|Video Using Product Images||1/month||2/month||3/month||5/month|
|Managed Content Syndication||3/month||4/month||5/month||7/month|
|Managed Video Syndication||3/month||4/month||5/month||7/month|
|Yahoo Directory Submission||At cost / $299||At cost / $299||At cost / $299||At cost / $299|
|Additional Paid Links (at cost)||1/month||2/month||3/month||4/month|
Reporting & Support
|Weekly Analytics / Metric Reporting||Yes||Yes||Yes||Yes|
|Phone Call Tracking||Yes||Yes||Yes||Yes|
|Custom Facebook Page||Yes||Yes||Yes|
|Custom Twitter Page||Yes||Yes||Yes|
|Custom Youtube Page||Yes||Yes||Yes|
|Custom Google Plus Page||Yes||Yes||Yes|
|Managed Social Media||Yes (Silver)|
Pay Per Click
|Pay Per Click Adwords Setup||Yes|
|Pay Per Click Adwords Management||Yes (Silver)|
|Mobile PPC Ads||Yes|