Website Copy Writing
Web Content Development – the writing you need
Let us write your website content for you – ’cause you’re too busy running your business.
Gain a following with…
- Feature articles
- Search engine optimization
- A consistent voice
Stand out from the competition
Once you’ve decided on a hosting company, the name of your website, and the design of your site, it may feel like the hard work is done and you can soon reap the rewards of your online presence.
But there’s one more crucial element that must be in place: Now it’s time to actually populate that website with content. And it’s gotta be compelling. Your words have to have a subtle marketing bent without over-the-top sales or in-your-face promotional jargon. You have to entertain the people who want to be entertained and inform the people who want to be informed. And you have to satisfy the search engines’ SEO requirements if you want any love from them.
Become THE trusted source for your online audience, clients, and customers.
So how can you be all things to all people? Well, thankfully, we have web content developers who can take care of that for you.
Your website needs good content – otherwise, you may as well not be online at all. Poor content is obvious immediately through incorrect grammar, bad spelling, confusing punctuation, or just a poorly conveyed message.
Admit it. You know you have your favorite online sources – chances are, they’re reputable, look good, and read well. You trust them. Good writing begets trust in clients and customers. When you’re doing business online, top-notch editorial web content is the major ingredient that will pull you ahead of your competitors and have your site ranking at the top of major search engines (our writers are well-versed in SEO).
The existence of a website is only as good as the content that populates it – you may be able to bring visitors to your site but, if you have nothing to keep them clicking through, you’re wasting their time online. Draw in the audience you want. Retain them. It’s not rocket science – it’s writing. Stellar writing.
Below are the must-have copywriting genres you’ll want to consider for your website:
Primary website content.
Your Homepage, About Us, FAQs, Services, Corporate Bios, and the like are often the most clicked-on pages. People want to know who you are and what you have to offer. Our web content developer will deliver succinct, clear, readable information to catch and keep your traffic.
Websites populated with intelligent, helpful copy (and not just fluff) are the sites that develop a growing, loyal audience. Feature articles allow you to inform your online readers and they’re also great sources that can be linked to in your newsletters, emails, and other promotional materials. Your website can become the go-to source for up-to-the minute, relevant news in your field. The most persuasive, yet subtle, web copy includes:
Informational pieces have a natural longevity and can provide an informative yet non-threatening and non-pushy way of selling your services to site visitors. “How-to” articles are just one type of informational web content that shows your readers you have their back, and their best interests at heart. It’s not always about selling – it’s about providing a service… and value.
Some of the most popular articles on the web are top-five and top-10 pieces. They catch the eye of web surfers because they promise to be a quick, easy-to-read, informative source. Whatever your field, this kind of content gets the clicks, gets re-Tweeted, gets Facebooked, gets the Digg… it gets you known.
Blogging is one social medium you can’t afford not to explore, especially if your competitors are making the most of their own blog. Regular updates of hot content to your site will help you maintain consistent web traffic as you become a “must-visit” site for your audience. If a blog is a feature you’d like to implement on your website, just ask us for more details about our Word Press Hosting and Optimization, Blog Management, and Blog Writing services.
Ask us about our web content packages
– or have one custom-designed to fit your site’s needs.
With the right web content development you can:
- Optimize your existing content with SEO-heavy (but not SEO-obvious) writing.
- Enhance your site with fresh material written specifically for your needs.
- Streamline your content to create a consistent voice throughout your site, whether your goal is to sell, inform, or both.
- Capture visitors and keep them on your site with smart content and relevant links.
Still not exactly sure what you need?
Without content, you have no website. Without a website, you lose valuable business. Good writing is a necessity. Do you have the luxury of time to sit down and type up everything your site needs to convey? To complete the package? To sell itself? To be intriguing to web surfers and your target audience? If you answered “no” to even one of these questions, call us. Our professional web content writers can be your saving grace.