Web presence matters. Read about it all in our latest blog post featured on the small business section of The Huffington Post: Website Marketing Plan – Putting the Pieces Together.
Whether you outsource your web needs, or whether you have a dedicated internal IT team to manage this critical business element, the decision-making about how your website looks and feels should begin with you – the head honcho, the VIP, the person in charge.
Delegate the nitty-gritty of HTML and WordPress and formatting to the IT experts, but keep a firm hold on crucial details such as domain name, make a point to understand SEO, keep tabs on web traffic, thoughtfully join social media outlets, objectively evaluate how your website communicates, and have a plan in place for leads.
We pose plenty of questions in our Huff Post piece. And plenty of answers will follow. Can’t wait? Contact us now.